Without the backing of a publisher, and given the nature of the downloadable game scene, Grab It Magazine’s marketing is socially driven. A key part of this is The Hive. Part of having your game showcased in Grab It Magazine is buying into the idea that the more people who pick up the magazine, the more games everyone will sell. It’s therefore buying into the idea that it is a win-win to pull together and get the content seen. And a win-win for the two of us, is a win for the platform holder, attracting its support. It becomes in the best interests of all of us.
The Hive is a collective of companies that have committed to sharing the existence of Grab It Magazine across the full reach of their social networks, on the day (or launch days) that the magazine becomes available. A gigantic social wheel that, when turned, ushers as many people as possible through the Grab It Magazine door - so they can expand the scope of the titles they wish to purchase, learn more about the great titles appearing in our scene, and ultimately buy more games.